To put it in layman terms, a sales funnel is a path that buyers navigate on their way to purchasing your product/service. Read on to find about the stages of a B2B sales funnel and marketing strategies for each stage. Awareness A sales cycle commences with creating awareness. Hence, the Awareness stage is the upper

If you do a search for “2019…PPC…Trends” (or something similar) and open the top results, you’d think they all plagiarized each other. A lot of articles are claiming “Keyword search is dead!” or “This is the beginning of the end for keywords” and suggesting you invest heavily in audience-focused bidding. I can’t help but think,

Hopefully, you have a New Year’s Resolution specifically for your business. And hopefully, that resolution is to stay ahead of the latest ecommerce trends. The trends in the ecommerce industry fluctuate from year to year. The word “trend” may mean “short-lived” to you, but we believe these trends are here to stay. We did a

In all my years of consulting, ecommerce website success boils down to three priorities: increase your traffic, improve your conversion rate, or increase your average order value. Today, I’ll talk about why conversion rates matter. Defining Conversion Rates The conversion rate is typically calculated by dividing the number of conversions by the total number of

Last year took a physical, emotional, and mental toll on many of us. We saw a messy start to the new Supreme Court Justice, Kim Jong Un release his grip on nuclearization, a royal wedding, and the seemingly endless California Wild Fires. But the three things that concerned me the most was the changes to

It’s so important, it has its own job title. Of course, we are talking about UX designers. The role of a UX designer is simple – make the website easy to use and help consumers make choices that match the goals of the company. Okay, it’s not that simple, but maybe we can break down

The advanced Magento has as well modernized all its features that will enable one to design an excellent e-commerce platform. Below are the desired characteristics of the upgraded Magento that can improve your eCommerce website;